Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers.Combiningmodern Finnish design with traditional Ethiopian craftsmanship.Samu-Jussi Koskiis a Finnish fashion designer and the founder and Creative Director of Samuji. His rug design for Sera Helsinki isinspired by the iconic minimalist E-1027 house designed by architect EileenGray in 1926. Composed of blocks of colour and divided by textural fringe making an architectural statement.
- Natural white and black
- Woven rugs are 50% cotton and 50% pure wool with natural lanolin which repel stains and dirt
- Composed of two heights:Base – 1/4″h, Fringe – 1/2″h
- Custom sizes available on request
- Design by Samu-Jussi Koski
- This product is hand-made to order, lead-time is 10-12 weeks
*Sample cost is reimbursed if customer purchases a rug.
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